Your brand’s reputation needs to be protected, as a person is likely to use an Internet search to get to know your company. The results that appear on the first page are of the greatest importance; using links, a person gets a first impression of the organization. A good reputation is important when your new partners, sponsors, and clients are trying to get information about you. The larger the company, the more sophisticated tools are used to ensure full protection. Corporations use the services of third-party organizations that provide versatile Brand protection, they help you fix your reputation and reduce the likelihood of trademark infringement. In this article, we will talk about what reputation management is, tell you how to increase your rating and describe several advanced defensive tactics.
What is ORM?
Online reputation management is a system of measures (often abbreviated ORM) aimed at forming or maintaining a public attitude towards your brand (a protected object may be a private company, a well-known person, a product, and so on). With the help of ORM, you can make your brand more recognizable, attract new customers, and prevent attacks from competitors and detractors. In addition, an integrated approach makes it possible to establish a development strategy and understand which methods are more efficient. The situation the company is in at the moment may be different; а developing company needs measures to increase recognition, but if the organization faces strong competition, then everything is done to reduce the spread of negative information about the brand.
Dealing with negative reviews
If a person (or legal entity) has not yet decided whether to contact a new organization, he will search for reviews on the Internet. Not all messages are positive: some customers like the product or service, while others don’t. You’ve probably noticed that reputable companies never ignore negative reviews. This is one of the important areas of ORM. If your new customer find a negative comment about your brand in the search that remains unanswered, he may think that the company’s employees are not interested in their customers’ dissatisfaction. It’s preferable to proceed as follows. Every negative review must be answered by an official of the company. The text should be polite, concise and professional. It’s necessary to give brief instructions on how to replace or return the product (or service). Such responses to bad reviews protect the brand’s reputation.
How is reputation audit used?
To get started with ORM, you need to conduct a reputation audit, that is, scan the network and detect all digital mentions of your brand. In this way, you can identify the customer base, understand which organizations are harming you, and determine the condition of the brand. If the situation is difficult, comprehensive measures need to be taken, and if things are going well, you can focus on correcting the details. The main thing is that during the audit you are able to detect your competitors and compare ratings, reputation, speed of development and other parameters. You can see the weaknesses of your competitors and see how you can adjust your strategy to reach higher positions. Be prepared for the unexpected, as audits often reveal new information that may not correspond to your previous ideas. It’s beneficial for some people to mention your brand in order to redirect your traffic to themselves; your partners can also do this. You need to protect yourself from such actions.
About BluePear
BluePear is a modern platform that provides complete protection for your brand in the digital field. You can go to the website and try the free version. In order to eliminate the use of your assets and protect yourself from brand bidding, you need round-the-clock monitoring using various GEO. All these tasks can be solved using the universal BluePear tool, which can be used remotely. In the current reality, manual monitoring is fading into the background, as it takes too much time and effort, so more and more companies are resorting to automatic tracking services. There are more and more scammers and persons using other companies’ brands without authorization on the network, and your partners can also play a dishonest game. In this situation, full-fledged brand protection is necessary.
Let’s summarize the results
In this article, we have figured out what an ORM is, and talked about some ways to increase reputation. You need to monitor reviews, create digital trust signals, conduct audits, monitor your ratings and try to beat competitors. You can read more about this in this review. It’s also important to remember that not only rivals, but also partners can act dishonestly. It’s necessary to protect yourself from brand bidding and remember that nowadays it’s better to trust professionals than to rely on your own strength.
