CMA CGM and Google entered into a strategic partnership to accelerate the integration of artificial intelligence (AI) across the French ocean carrier’s operations worldwide.
By leveraging Google’s AI solutions and insights from experts, CMA CGM aims to help empower its employees’ decision-making. In fact, every programme and tool developed within the partnership will be designed to assist users in their decision-making processes across several key workflows.
This collaboration aims to revolutionize shipping by enhancing efficiency, responsiveness, and adaptability to market fluctuations and disruptions, resulting in more effective customer service.
As part of the partnership, CMA CGM will seek to optimize vessel routes, container handling, and inventory management to ensure efficient and timely delivery of goods while minimizing costs and carbon footprints.
Rodolphe Saadé, Chairman and CEO of CMA CGM, stated, “I am pleased to announce this global partnership between the CMA CGM Group and Google to accelerate AI adoption across our operations. This collaboration aligns with our digital roadmap and investments, marking a crucial step in our transformation strategy. Together with Google, we will lead the digital revolution in shipping, logistics and media, optimize our processes, and enhance our competitive edge. We are committed to driving innovation with tangible benefits for our staff members and our customers.”
CEVA Logistics, the logistics arm of CMA CGM, will pioneer the data-driven future of logistics, focusing first on warehouse smart management aimed at better operating its 10.3 million square meters of warehouse space. The smart management tool, built on Google technology, will allow CEVA Logistics to better anticipate and plan its operations thanks to an enhanced volume & demand forecasting.
Furthermore, the partnership will extend to CMA Media, providing an edge for CMA in the media landscape. Google’s AI expertise in this field will help CMA Media develop critical tools to assist its journalists in their day-to-day work, such as synthesizing and translating documents, generating media snippets for social networks, or digitizing and referencing archives from articles, photos, or videos.
The partnership will eventually benefit all CMA CGM associates thanks to dedicated high-impact training sessions at TANGRAM, the Group’s excellence centre for learning and innovation.
Sundar Pichai, CEO of Google and Alphabet, commented, “By combining CMA CGM’s deep expertise in shipping and logistics with Google’s AI tools and secure infrastructure we can help CMA CGM digitally transform its own operations and those of its customers. This partnership is a prime example of how AI can assist employees, improve outcomes for customers, and revolutionize industries.”
