In early 2024, the Estée Lauder Companies Asia-Pacific (ELC APAC) inaugurated its regional distribution centre operations in collaboration with Bolloré Logistics at Blue Hub in western Singapore.
The official ribbon-cutting ceremony, including speeches from management teams of ELC APAC and Bolloré Logistics, brought together over 50 attendees. This event signifies a fresh milestone in the partnership between the two organisations.
The newly established distribution centre holds pivotal significance within ELC APAC’s extensive distribution and logistics network, bolstering ELC’s capability to meet the escalating needs of the region. Additionally, the sustainable attributes of the facility align with the company’s Climate Transition Plan, furthering its commitment to environmental responsibility.
Operating since 2019, Bolloré Logistics’ “Blue Hub” stands out as a cutting-edge warehouse facility built with a focus on sustainability and innovation. Honoured with the “Supply Chain Innovation of the Year 2019″ award at the Supply Chain Asia Awards, Blue Hub boasts advanced logistics infrastructure, including a six-story spiral conveyor and a fully automated, centralized multi-shuttle system. This distinctive storage consolidation approach provides superior storage density and retrieval performance while minimizing energy consumption compared to traditional systems.
In addition, Blue Hub has garnered recognition for its commitment to sustainability, receiving prestigious certifications such as the Green Mark Platinum, LEED Gold, and BiodiverCity® labels. Additionally, it has been awarded the Singapore Environmental Achievement (SEAA) award by the Singapore Environment Council (SEC) in the transport and logistics sector.
According to a statement, utilizing 9,000 square meters of space within the Blue Hub, ELC APAC has established its regional distribution centre. Commencing in September 2023 and finalized by November 2023, the migration of inventory was completed successfully.
Also, the facility oversees ELC APAC’s regional warehousing distribution and offers comprehensive logistics solutions for 12 of the company’s brands. These services encompass air and sea transport, cross-border trucking, customs declarations, warehousing, and value-added services like labelling and kitting.
“We take immense pride in being the main logistics partner of ELC APAC in Singapore and celebrate the deepening of the partnership between the two companies. ELC and Bolloré Logistics share a mutual dedication to sustainability, and we continue steadfast in our commitment to innovating and consistently addressing their requirements,” stated Loig Pavard, CEO, of Bolloré Logistics Singapore.
