The European digital freight forwarder Sennder, the commercial vehicles brand of CNH Industrial IVECO, and the data platform for road freight CO3 have formed an alliance aiming to improve transparency in the European logistics industry with a new GPS tracking platform.
Together, the partners will develop a solution to optimise transport tracking through GPS tracking in European trucks. “In times where procurement risks are high, the goal is to make supply chains more transparent and more efficient,” said sennder in a statement.
The end-to-end GPS tracking solution, powered by CO3’s technology, assisted by IVECO’s integrated vehicle tracking and connected to sennder’s sennOS platform, is expected to provide shippers with greater visibility over the transportation journey and carriers with a streamlined digital onboarding process.
“By leveraging our new-generation Application Programming Interfaces (API), CO3’s advanced technology and sennder’s proven platform, we can now support carriers and shippers in making their mission more productive while reducing their CO2 footprint,” noted Fabrizio Conicella, Global Head of Digital & Adv Technologies at IVECO.
Currently, spot loads account for 20% of the trucking market and are often one-time loads fulfilled on short notice. This means that carriers must pick up the goods quickly, leaving insufficient time to activate GPS tracking systems.
“But now, when a shipper requests a load and sennder matches it to a carrier, carriers can activate it in as little as 10 minutes via CO3’s technology. The process previously took in excess of 48 hours – the partnership has reduced this by 99%,” stated the freight forwarding company.
The solution, which will be accessible for all Original Equipment Manufacturers (OEM), is currently available in all European countries, with inbuilt GPS devices on vehicles having the ability to be scaled to around 50% of the continent’s trucks.
There is also a strong potential for widespread adoption across the industry, with IVECO being the first OEM to activate spot tracking in its trucks’ built-in GPS devices that do not produce cost to the carriers.
“Today, visibility helps in optimising supply chain management and supports risk and incident management in the contract market. In the project we addressed the lack of spot tracking solutions and focused on single order monitoring,” commented Grzegorz Patynek, CEO and founder at CO3.
“Therefore, our partnership is the first step in addressing this complex problem more broadly and finding partners who see value for the current group of their clients,” he pointed out.
David Nothacker, CEO and founder at sennder, added, “We are excited to join forces with IVECO and CO3 to improve visibility in logistics and we share a mission to make the logistics industry fit for the future and believe that our partnership lays the ground for an innovative and effective approach to tracking loads.”
