Maersk-owned Visible Supply Chain Management (SCM) and its subsidiary brands, PC Synergy and TriCon, will be rebranded to Maersk E-Commerce Logistics tomorrow on 18 March 2022.
In August 2021, Maersk announced the acquisition of Visible SCM, which is a logistics company focused on parcel delivery and business-to-consumer (B2C) fulfilment services in the United States.
Now, its nine fulfillment centres and various corporate offices across the US will physically rebrand their facilities to Maersk.
“The final step of this integration process is now taking place with the formal rebranding of Visible SCM’s products and services to Maersk, matching the experience and service we’ve integrated over the past seven months to be served under one brand,” said a Maersk representative.
“Visible’s integration into Maersk represents yet another level of opportunity for customers to optimise their supply chains for competitive advantage on a global scale,” claimed Narin Phol, regional managing director of Maersk North America.
In addition, Charles van der Steene, head of sales and marketing for Maersk in North America commented, “With the complete integration and development of Maersk ECL, we will extend our integrated logistics offering deeper into our customers’ supply chains under one brand, which ultimately helps our customers associate Maersk with an end-to-end logistics experience from factory to sofa.”
Starting 18 March, customers searching for products and services on the Visible SCM and TriCon websites will be redirected to the new Maersk.com ECL webpage.
