New Market to Play Key Role in Eastern China Imported Fruit Distribution
The Jiaxing Haiguangxing Premium Fruit Market started trial operations Monday in the heart of the Yangtze River Delta. The import-focused 125,000m2 wholesale fruit market broke ground in April of this year and includes 25,000m2 of floor space dedicated to trading stalls and a separate container-based trading area with capacity for 300 containers.
The Jiaxing Haiguangxing Premium Fruit Market is not to be confused with the adjacent Jiaxing Fruit Market. The Jiaxing Fruit Market was founded in 1992 and is one of the key wholesaling and distribution centers in eastern China for domestically produced fruit. Jiaxing Fruit Market is one of the investors in the new Haiguangxing Market. Guangzhou’s Jiangnonghui Market (the imported fruit branch of the Jiangnan Wholesale Fruit Market) is also an investor.
Produce Report spoke to the General Manager of the new Haiguangxing Market, Mr XU Zheng, who is also an investor in the market and formerly served as the General Manager of Shanghai’s Huizhan Fruit and Vegetable Market. Xu said that the Haiguangxing Market had already attracted more than 100 importers and wholesalers to set up operations there, “which comprise all of the major players in the fruit business in eastern China, as well as some Guangzhou-based companies expanding northward and some companies from Beijing and Shenyang expanding south.”
Overall, said Xu, “the companies we’ve attracted to Haiguangxing Market represent the best of the industry and will serve to consolidate the world’s fruit supply into a single location.”
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