If you run a shipping or supply chain brand, having a presence on YouTube is essential to finding new clients and getting your name out. When you upload videos, you probably know the importance of likes, comments, and subscribers. But shares are one statistic you may overlook. This post will look at why YouTube shares are so important as a supply chain brand.
-
What Are Shares on YouTube?
To the right of the “Like” button is the “Share” button. This lets you share the video on social media as a community post or copy the link to post manually. The share button also lets you choose what time the video starts playing once someone clicks the link, which can help bring a viewer to a pivotal point in the video.
-
How Do Shares Help?
Like most platforms, YouTube has a complex algorithm. Content will be recommended to you based on who you’re subscribed to, what videos you watch, and what you like. In addition, your content will be ranked higher if it has engagement.
The number of shares a video has is not visible to the viewer. However, YouTube keeps track of the number of shares a video has, and this reflects how they rank your video in their algorithm.
As a shipping company, you want likes, comments, and shares on your video to make it appear more engaged. This will attract new clients. Another way it can help your services grow is that the more it’s shared, the more social proof it has. If many people are singing its praises and spreading it all over social media, people will want to try out your services.
-
What Types of Shareable Content Should I Create?
If you own a shipping business, you may have no clue what content to make. Let’s look at some examples.
-
Case Studies
Case studies are the best content for a shipping business. A company has a logistical problem and partners with your company to solve it. How did you work together to solve it? What tangible results did the company see afterward?
For example, UPS’s channel has several case studies about how they helped businesses. Their content may give you an idea of what you should post.
-
Behind the Scenes
If you have a logistical company, you probably have many employees with lives. Alternatively, you, as the owner, may have an interesting life story. Behind-the-scenes content helps to humanize the people who work in your business.
For example, DHL is known for its behind-the-scenes content. Watch some of their videos and see how your business can integrate its employee stories onto YouTube.
-
Feature Showcase
What features does your company have that customers or clients want? You can show them off in a video. For example, FedEx has many features that let customers control how their packages are delivered.
-
Q&A
Your business sharing a Q&A live stream may be a good move. If you have many potential clients, a live stream may help to answer their questions. Alternatively, if you’ve had customers who had a negative experience, a Q&A panel can be a way for you to make things right.
-
Make Your Content Shareable!
Now that you know why shareable content is so important and what kinds of content you can create, be sure that your content makes people want to share it!
You may make a heartwarming behind-the-scenes video about an employee who had a struggle. Or, you may pay an animator to make a cool infographic about how your business helped a person. Visually pleasing, emotional, or entertaining content is key for any business, but especially something as dry as a shipping company.
This also means optimizing your content. Have a thumbnail that will get people clicking. Be sure to use keywords and hashtags that align with your logistics company’s niche. This way, you will attract the right audience. If your content isn’t optimized, you may attract an audience, but not in your target demographic.
-
Final Thoughts
As a logistics company, having a YouTube presence is important. Making shareable content will boost your social proof and algorithmic ranking, so create content that gets people talking.
